Monday, April 21, 2008

MFA 2008 Nominee "Best Male Fashion Label" - Styles of Edo

Designer: Edo Tone - Born 12/15/2006
Boutique: Styles of Edo at Tyche (183, 127, 50)

"Classy and Elegant Formal Men's Clothes"


PF: When and why did you join SL?
ET: 15th.December.2006
. I saw an article about SL in a magazine which made me curious.

PF: How long have you been designing in SL?

ET: About 1 year


PF: What prompted you to start designing?

ET: I began trading real estate in SL, but it was not fulfilling so I started to design clothes. I decided to design exclusively for men because there were few good options for men. I have a background in graphic design and oil painting and art, and am connected to fashion in real life, so it was a logical next step.



PF: How would you describe your style?

ET: Classy and Elegant Formal Men's Clothes


PF: When SL Residents wear your clothes, how/what do you want them to feel?
ET:
I want them to feel satisfied wearing sophisticated men's formal wear and I hope that they will receive compliments from others on their excellent clothing and great style.


PF: Tell us about your latest designs?

ET: I just finished and introduced an elegant Tailcoat with flexi tails based upon the international formal clothes rules of real life. I decided to keep it very simple and so did not include pants with side lines. The tailcoat has a waist-length jacket and crisp white shirt, bow tie and vest.


PF: What advice would give an up and coming SL designer?

ET: SL business is not easy for us. Successful designers and business owners work very hard in SL.


PF: What do you know now that you wish you had known when you started?

ET: I learned that there are significant differences in taste in fashion and color based upon each avatar's country of origin and region.


PF: Please tell us one or two notes about you as a fashion designer you would like to share with the SL world?

ET: I create straightforward, top quality, men’s formal wear for the sophisticated SL man. I cater to the needs of the increasing population of adult men in SL for business and pleasure. I try to make natural, well-styled clothes while staying away from the gimmicks and trends that might go in and out of fashion, or that you might not actually see in real life such as heavily wrinkled textures on formal wear. So, my clothes are high quality and understated, not showy. I am inspired by the finely tailored work of Aquascutum; fashions that endure and are worn for a long time because of their classy and clean styling.


PF: Where in the RL universe are you currently?

ET: Yokohama, Japan


Good Luck Edo!

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